Strategic Planning

Everyone knows a business needs a strategy but why do so many struggle to create and execute one?  Typically it is because they don't understand what strategy is.  Many businesses undergo "strategic planning" in some form or fashion but the outcome is simply a list of activities they'd like to achieve without any sort of cohesiveness or interrelated goals. This leads to uncoordinated activity that never fully realizes the goals of the business.  So just what is strategy then?  Strategy is a set of dependent choices made about your business that provide clear direction and focus, allowing you to win!  Through years of experience and study, we've found a simple framework that can transform your business and have every decision you make aimed squarely at your mission, vision, and aspirations. 

Here's how we can facilitate a true strategic plan for you: 

1. We help you identify your business or organization's key strategic problem.  

2. Utilizing a strategy framework, we help navigate your team through an iterative process of various choices, needed to develop a winning strategy.  This includes elements such as your business aspirations, which customer segments you are targeting, and identifying your core capabilities, among others.  

3. We help you test your strategy in order to determine which aspects are most at risk and how you can mitigate those.  Strategy isn't about guaranteeing success, it's about improving your chances of success.  

Interested in learning more?  Contact us for more information on how we can help you win.  

References

Lafley, A. G., & Martin, R. L. (2013). Playing to win: How strategy really works. Harvard Business Press.